Official training range

Victory Shop is the home of official Melbourne Victory merchandise.

Shop official Victory Gear, official Victory tops, training apparel, jackets, polos, caps and official Victory merch made for members, fans and the next generation of Victory supporters. From match day at AAMI Park to training, travel and everyday wear, find official Melbourne Victory apparel built for football life in Melbourne. Explore official Victory t-shirts, performance pieces and supporter gear online, with new ranges and seasonal drops available throughout the year.

Wear the V your way, wherever football takes you.

The much-loved Melbourne-born brand, launched in 2014, is widely recognised as a brand that celebrates where fashion meets performance and activewear becomes more than just clothing - it is a lifestyle. At present, Elite Eleven boasts 21 retail locations across Australia, including nine in Victoria, and ships globally, seamlessly retailing premium activewear and athleisure to its vast audience.

Much like Victory, Elite Eleven calls Melbourne home but is championed worldwide, building an organic community where shared journeys lead, unite, connect, and inspire, creating an authentic partnership that reinforces Victory's position as the club for all Victorians.

Melbourne born. Melbourne worn.